Due to the cancellation of the Geneva Motor Show, Aston Martin took the decision to unveil the ‘Q by Aston Martin’ DBX and the Aston Martin Valhalla at their Gaydon Headquarters.
Keen to ensure our customers didn’t to miss out on the experience, we have managed to get exclusive access to both models here at our Newcastle showroom.
Featuring a range of bespoke ‘Q by Aston Martin – Commission’ and exclusive ‘Q by Aston Martin – Collection’ design features, this example of the brand’s recently unveiled SUV once again highlights the rule-breaking customisation that is achievable through the marque’s ‘Q by Aston Martin’ service.
Marek Reichman, Aston Martin Executive Vice President & Chief Creative Officer, said: “While our designer specifications previously demonstrated an incredibly broad range of choice and expression from our existing palette of colours and materials, ‘Q by Aston Martin’ offers the tools to those who have an uninhibited desire to push the boundaries of what is achievable.”
The DBX manages to bring a level of sculpture and sleekness to a sector perhaps not normally known for elegance. The fastback look of DBX cleverly positions the visual mass of the car over the rear wheels, just as you see in Aston Martin’s sports cars, but it does so without compromising ingress and egress. Meanwhile the long wheelbase not only provides excellent interior packaging, but also allows a lower, sleeker roofline, giving elegance to the overall shape.
‘Q by Aston Martin – Commission’ allows customers to create tailored options for their personal specification. So despite its inherent sophistication, Aston Martin has managed to bring out the darker side of this unique DBX, with bold features which portray the aggressive and confident side of the marque.
22” gloss black painted wheels complement the car’s bold exterior. While inside, a bespoke diamond patterned satin chrome aluminium jewellery pack sits amongst swathes of Obsidian Black leather. Perhaps the most eye-catching feature within the DBX’s cabin is the unique carbon fibre finish used for the car’s floating centre console and door trims.
Delivering a technical finish to the car’s interior, the central piece is machined from a solid block consisting of 280 individual layers of carbon fibre, laid meticulously by hand. Getting this distinctive finish requires a 12-hour curing process, followed by 90-hours of five-axis milling.
Also joining the ‘Q by Aston Martin’ DBX at Aston Martin Newcastle will be the highly anticipated Aston Martin Valhalla. Named after the warrior’s paradise celebrated in ancient Norse mythology, Valhalla follows Valkyrie on Aston Martin’s journey into the highest echelons of road car performance.
Employing lightweight construction methods and radical aerodynamics pioneered in the Valkyrie, Valhalla will be propelled by a turbocharged V6 petrol engine and battery-electric hybrid system. Maintaining its reputation for exclusivity, just 500 Coupe examples of the all-carbon fibre hypercar will be built.
Aston Martin Dealer Principle, Paul Thursby, said: “With Newcastle having a Q Lounge at the dealership, we are delighted to showcase some of the individuality and personalisation clients are able to express in their new Aston Martin, making each car truly unique, in the form of the DBX which was specially commissioned for the Geneva Show.
Having the Valhalla prototype on site, and being the first dealer in the world to have the car in our Newcastle showroom, is truly an honour. We are excited about the interest the car has created, and are looking forward to showing Guests the future of Aston Martin right here on the Silverlink!”
We will play host to the Aston Martin Valhalla and the DBX styled through ‘Q by Aston Martin’ on Friday 6 March 2020 from 9am until 6pm, so make sure you head down to the showroom.